Since 1937, PRIMA has been a trusted supplier of engineered castings to the global mining industry. Over the years, we have built a strong reputation for our focus on quality and reliability, and for helping our customers to drive operational efficiencies.
Now we are entering a new phase, focused on expanding our offering into a broad spectrum of comminution solutions, including products, services and consulting, that helps PRIMA customers to unlock value.
We are proud to introduce our new brand identity, which symbolises the rich history of PRIMA and a bold vision for the future.
Blue and green as our primary colours represent the stability and expertise that come with over 80 years in business, as well as our drive to remain relevant to our customers. Our new logo connects us to a legacy that started in 1937 and that finds modern expression in the outline of a mill liner assembly. The four outer lines of the logo icon represent PRIMA’s key values:
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